Right now, Nathan for You is on Paramount Plus and several other platforms, sitting at 8/10 on TMDB. Consistently well-regarded, and easy to understand why once you start watching.

Self-proclaimed business expert, writer, director and comedian Nathan Fielder helps real small businesses turn a profit with marketing tactics that no ordinary consultant would dare to attempt. From driving foot traffic to an off-the-strip souvenir shop by using Hollywood flair and a Johnny Depp impersonator, to creating a rebate that can only be redeemed by climbing a mountain, to founding a coffee shop called "Dumb Starbucks,” Nathan has always gone to the limit to make his ideas come to life. With his unorthodox approach to problem solving, Nathan’s genuine efforts to do good often draw the real people he encounters into an experience far beyond what they signed up for. Nathan Fielder leads a cast that brings real weight to the material. The series ran for 4 seasons (2013–2017), building a story that gave its audience time to invest properly.

Ideal for when you want something light without wanting something stupid. Nathan for You respects its audience — rarer than it should be.